Ngamaxesha apho itekhnoloji ingazange ilawule ubomi bethu, abantwana babezixakekisa ngezinto ezinje ngeemoto zokudlala, iiseti zasekhitshini, kunye neeBarbies. Ezi Barbies zaziyimveliso yeMattel kunye nentandokazi phantse zonke isifuba sentombazana yokudlala.
Ukutyhubela iminyaka, uMatel wenze inkitha yeeBarbies ezahlukeneyo, ngokusekwe kwimixholo eyahlukeneyo, imisebenzi, izinto zasimahla, njalo njalo. Kodwa asizizo zonke ezi zaphumelela iintliziyo zabo babezifuna. Abanye baphela beyimpikiswano kunobuhle; nalu uluhlu lweeBarbies ezingamkelwanga kakuhle emarikeni.
UMidge Hadley
Ngandlela-thile, nanamhlanje, ingcamango yokudlala kunye nedoli ekhulelwe ibonakala nje iphosakele. Kodwa uMatel wazisa uMidge Hadley aka Pregnant Barbie njengomhlobo osenyongweni kaBarbie, ngo-1963. Wayeyinxalenye yeFamily Line eyonwabileyo eyayiquka isithandwa sakhe sexesha elide u-Alan Sherwood kunye nabantwana abathathu ngaphandle kwesisu sakhe.
Nangona, ngokomgaqo, isenokuba yayiyeyona ndlela ilungileyo yokuzalwa nokukhulelwa kwabantwana ngokwendalo, abazali babenexhala lokuba le minyaka kaBarbie yayingakufanelekeli ukuzalwa, ngaloo ndlela enika abantwana imilinganiselo neengcamango eziphosakeleyo.
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Oreo Barbie
UMatel ubambisene noNabisco Oreo Cookies emva kwi-1997 ukwenza i-Oreo Fun Barbie, ekulindeleke ukuba ikhuthaze ukuthengisa kwiinkampani zombini. Ngombono omfutshane, nangona kunjalo, i-Oreo Fun Barbie yeza kwiindidi ezimbini: iCaucasian kunye noMnyama.
Ingqiqo yayikukuba nemveliso ebhenela kubaphulaphuli abahlukeneyo ngokobuhlanga, kodwa abagxeki babenexhala malunga nokunxulumana kwabasetyhini abamnyama kunye ne-Oreos ebonisa ukuba, njenge-cookie, babemnyama ngaphandle kwaye bamhlophe ngaphakathi. I-media furor kunye nentengiso ephantsi yabangela uMatel ukuba akhumbule imveliso.
Yabelana ngoncumo Becky
Unodoli wokuqala okhubazekileyo kaMattel, Yabelana ngoNcumo u-Becky wayelinyathelo eliya kwicala elichanekileyo ngokubandakanya umthengi. Nangona kunjalo, lo Barbie ukwisitulo esinamavili wayehlawuliswe ngokuba neenwele ezinde kangangokuba angakwazi ukuxinga kumavili esitulo sakhe.
Ukuphendula kwesi sityholo, uMatel walungisa unodoli, kodwa abanye basenomcimbi kuyo. Xa umfundi oneminyaka eli-17 ubudala one-cerebral palsy wachaza ukuba isitulo esinamavili sika-Becky asiyi kungena kwisinyusi se-Barbie's Dream House, inkampani yayiyeka le Barbie endaweni yokuhlaziya zonke izincedisi ukulungiselela unodoli.
Ngokupheleleyo Stylin 'Tattoos Barbie
Ngo-2009, i-Total Stylin 'Tattoos Barbie yaziswa. Wayenomvambo wentliziyo kumqolo ongezantsi kwaye weza nezixhobo ezivumela abasebenzisi ukuba bafake iitattoos zethutyana eluswini lwabo ngokunjalo. Abantu abaninzi bakholelwa ukuba oku kwakungafanelekanga ukuvezwa kwamantombazana amancinci, anokuchukumiseka anokukhuthazwa ukuba afumane iitattoos ezisisigxina ezifana neBarbies zabo zisebancinci kakhulu.
Ukukhula kweSkipper Barbie
Nangona iyinyani yebhayoloji ukuba imizimba yabasetyhini iyatshintsha njengoko iminyaka yamantombazana, ukufakwa kukaMattel koku kuluhlu lwabo lokuKhula okuKhulayo akuzange kuthathwe kakuhle. Lo nodoli, owaziswa okokuqala ngo-1975, bekufanele ukuba ngudade boBarbie omncinane. Olona phawu lwakhe luphambili yayikukuba ibele lakhe lokukhula likhule libe likhulu ngokujikeleza ingalo yakhe, kusithiwa ulinganisa iinkqubo zendalo. Abagxeki bafumanise ukuba eli nqaku alikholisi, libangela uMatel ukuba akhumbule kwaye abuyisele lo Barbie ngamabele amancinci, asisigxina.
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Iqela le-slumber Barbie
Umbono wonodoli olungele ukulala uvakala umnandi, kodwa inguqulelo kaMattel ka-1965 ayizange yamkelwe ngokubanzi ngesizathu esinye. I-Slumber Party uBarbie weza neepyjama ezipinki zesatin, ii-curlers ezipinki, kunye nesikali sobunzima esisetelwe kwi-110lbs. Abantu bafumanise ukuba oku kuqikelelwa kobunzima obungekho ngqiqweni ngokunxulumene nobude bokwenyani bukaBarbie.
Kwakhona, izincedisi ezinalo nodoli zibandakanya incwadi ethi Indlela Yokunciphisa Ubunzima ngomyalelo omnye okwisinye: Musa Ukutya.
Intetho yolutsha uBarbie
IiBarbies ziye zahlawuliswa ngokuqinisa imigangatho yoluntu yobuhle ebonisa amanani amancinci, iinwele ezibomvu, kunye namehlo aluhlaza zezona zinto zibalaseleyo. Yongeza kule qela le-Teen Talk Barbies edlale kwezinye iistereotypes zobufazi, kwaye uneengxabano ezininzi ozenzayo.
Intetho yoLutsha nganye yeBarbie yayiyilelwe ukuthetha amabinzana amane kwangama-270, kuquka imigca efana neyokuthenga!, Uyafuna ukuba nepati yepizza? kwaye iklasi yeMathematika inzima. Ingxelo yokugqibela yathathwa njengeyingxaki ngakumbi kwaye nangona uBarbie engazange akhunjulwe, uMatel wathembisa ukutshintshisa ngoonodoli abathetha iMathematika enzima nomnye unodoli ongalisebenzisanga elo binzana.
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Black Canary Barbie
Yiza ngo-2008, uMatel wazisa i-Black Canary Barbie, eyatshintshela intombazana esecaleni komnyango kwi-avatar enesibindi.
Lo nodoli wayenxibe ibhatyi yesikhumba, iikawusi zentlanzi-nethi, kunye ne-makeup emnyama, ekhokelela abagxeki ukuba bayihlawulise ngokubonisa umfanekiso wobufazi obunesondo kakhulu. Abanye abazali bade bambone njenge-S&M Barbie eyayingafanelekanga kwaphela ukuba abantwana abancinci badlale nayo. Intengiso yalo nodoli ngokwendalo ibisezantsi kakhulu xa kuthelekiswa nezinye iiBarbies.
Intombazana yeVidiyo yeBarbie
Ngo-2010, uMatel wakhupha iBarbie eyayisisikhumbuzo kwixesha elitsha ledijithali. Weza nekhamera yevidiyo esifubeni sakhe enokusetyenziswa ukurekhoda iividiyo ukuya kwimizuzu engama-30 ubude. Iifilimu zinokukhutshelwa ekhompyutheni.
I-FBI yafumanisa ukuba le Barbie inokuba yingozi ekuncedeni ukuveliswa kwemifanekiso engamanyala yabantwana. Nangona kunjalo, njengokuba unodoli wayenabagxeki abaninzi abaphikisana nayo, ukuthengiswa kweevenkile kwakuphezulu.
Ezemidlalo Illustrated Barbie
Kuya kufuneka sivume ukuba kwisithuba seminyaka engamashumi amahlanu, uBarbie uthathe iindima ezahlukeneyo zentlalo kunye nobuchwephesha kubandakanya nezo zabongikazi, oogqirha, oosomajukujuku, ootitshala, izazinzulu, kunye noMongameli. Nangona kunjalo, ngo-2014, xa u-Barbie wenziwa ukuba avele kuhlelo lokuqubha lwe-Sports Illustrated oluphawulwe njengonodoli owayiqala yonke, abantu abaninzi babekelwa bucala kakhulu.
Abazange bacinge nje ukuba akafanelwanga lukhuselo kuba wayengengomntu wokwenyani, kodwa bafumanise nombono ukhubekisayo. Unodoli wabonwa njengokhuthaza imigangatho engafanelekanga yobuhle kunye nokugqibelela komzimba phakathi kwamantombazana amancinci, nangona uMatel wayengenalo uxolo ngokupheleleyo kwaye engafuni ukusamkela esi sityholo.